Inside Optimize

The Power of Authentic Partnership for your Dental Practice, Part 4: Know Your Teams

August 28, 2023 by Josh Gwinn

One of things I learned from and most admire about my partner Jack Bayramyan is his ability to connect with people. This is a very important quality in a dental practice owner and, really, any entrepreneur. Being comfortable around people, being comfortable speaking with almost anyone, these abilities help create instant connection and really do half the “selling” in your business.

The Importance of Social Capital in Your Dental Practice

Social capital is the positive product of human interaction. It is the cohesion that allows the people within an organization to function together as a whole through trust, and shared identity, norms and values. When a leader invests her or his time in building social capital within their organization that demonstrates an innate understanding of what the human condition needs to flourish, thrive and grow.

Taking seriously your responsibilities as a leader involves putting time and effort into understanding different leadership styles and which fit your personality best, studying your team’s dynamics and being open to feedback around your leadership. When you have mastered the essential leadership qualities you can begin to craft a team that will be with you for the long haul and fight for your vision as hard as you do.

When you have a leader that innately understands those necessities and builds them into the framework of team structures, that is a leader who understands how to grow a successful business. You cannot grow or expand or scale an operation without team buy-in. To gain team buy-in, you can operate in one of two ways. You can intimidate everyone and rule through fear, bullying and belittlement; or you can lead with integrity, compassion and discipline of message. Of course, there are all kinds of leadership styles, but they mostly fall into one of those two categories, generally speaking.

Dental Practice Partnership – Making a Lasting Choice

Before Jack and I made it official, I took a tour of his organization, a chance to “kick the tires” so to speak. We visited one of his practices and the first thing he did wasn’t tell me the revenue of that particular location, or how the systems or operations worked on a daily basis. No. The first thing Jack did was introduce me to all his staff and share with me a little bit about each individual.

At the time, Jack owned 6 locations in Southern California. And he knew the names and backgrounds of every single person that worked for him. That impressed me more than their profit margins, their EBITDA, their monthly overhead or yearly returns. And by the end of that field trip, I knew I had found the person I wanted to partner with. I knew that if this person took team building, social capital and leadership investment, that seriously this would be a person who understood the power all of that had in building an operation to scale.

Using Team Cohesion to Grow Your Dental Practice

Growing and scaling a dental organization is an immense undertaking and it’s not something you can do alone. Whether or not you ever enter into a formal partnership, long-term growth depends on your ability to build teams that are aligned, motivated, and committed to a shared direction.

True cohesion doesn’t come from job descriptions or compensation alone. It comes from leadership that understands what drives people, what inspires them, and what makes them believe in something bigger than their daily tasks. As Theodore Roosevelt famously said:

“People don’t care how much you know until they know how much you care.”

You can hire people who will show up and do their jobs. But inspiring people to fight for a vision requires clarity about where you’re going, why it matters, and how their work connects to that future.

That’s why we created the Extraction GPS. This tool helps dental practice owners clarify their values, define their current reality, and articulate a clear vision for where they’re headed. When your vision is clear, team alignment becomes possible. When alignment exists, cohesion follows and growth becomes sustainable.

Thinking about scaling your dental practice and strengthening your team along the way?
Download the Extraction GPS to gain clarity on your vision and give your team something meaningful to rally around.

At Optimize Practice Alliance, we believe the future of dentistry belongs with dentists and that future is built by leaders who lead with clarity, intention, and care.

Download Your Extraction GPS

The Power of Authentic Partnership for Your Dental Practice, Part 3: Building Your Culture

August 14, 2023 by Josh Gwinn

In your dental practice, culture is king. When I first met Jack Bayramyan, I was skeptical. A dental practice owner, I could tell right away that he was a nice person, but I had no idea what he valued, what his priorities were or the vision he wanted to achieve. However, all that changed during the course of a day.

What started out as an intro meeting with Jack and bankers about money and investment, eventually turned into a meandering discussion between Jack and I about culture. In the video below, you’ll see, at one point during that pivotal day, Jack asked me aside for a private conversation. I assumed he just wanted to get to know me, so I obliged because I was interested in the same thing.

Sitting in a room full of bankers or investors, the discussions tend to focus on one thing: money. But Jack was savvy enough to look beyond those discussions and I was curious as well. During that private conversation, I really got to know Jack, the human being. And maybe even more importantly, I got to know how he worked as an entrepreneur.

In Your Dental Practice Culture Begins with You

I’m a talker. I love to talk, but I think that is a by-product of my real passion, which is teaching. Teaching requires two fundamental components: talking and listening. So, in my initial private conversation with Jack, I went first. I opened up and spoke from the heart about the things that mattered most to me in my organization, what did I have to lose?

I spoke about my values, my goals, and most importantly to me, the culture of my company and how it was created. And I’m glad I had the courage to open up and speak on that level to someone I had just met. Turns out, he shared my opinions on those topics and was inspired to speak from the heart as well. We found we had three primary areas of focus when it came to building an organization:

Culture is foundational to a company, no matter how successful or not
Culture is built by the people and teams that use it
Culture is transformed over time by these relationships

Any organization, whether it is successful or not, is built on the foundation of the culture of the people that work in that organization. You can have a counterproductive culture built on the naked ambition of the people working within that culture. But you can also build an organization on a culture of compassion, open-mindedness and balance. Many times, it is the values of the leader that begin and build that culture. But if you have an absent CEO, or a leader whose values are based in, say, greed, selfishness and a “my way or the highway” attitude, that will be the driving foundation of the culture that is built.

So, as a dental entrepreneur, if you want a culture that reflects your values, you need to show up and pay attention to your leadership style, your willingness to change and your focus on a growth mindset. If you’re not paying attention to these things, your dental practice’s culture will be formed by the dominant personalities within your organization. That may or may not be a good thing, but it won’t be intentional.

Who is Going to Drive Your Vision in Your Dental Practice?

The second area of focus as a leader is learning to pay attention. You may be intentional in the values and tone you set to build that culture, but it will ultimately be your teams living and working within the framework of that culture that will build and expand upon it.

So, it’s your job to continually observe, listen and speak from an intentional position. You can’t just build the foundation of something and walk away expecting people to just pick it up and run toward the finish line. As a leader in your dental practice, you must pay attention to the tone you set and the tone your teams keep: are they in alignment? And if not, it’s your job to get your teams refocused on the tone and values you’ve set. For us, at OPS this comes in the form of weekly check-ins and a weekly company huddle as well as quarterly meetings keeping us focused on our vision and culture.

You may have a very clear vision of where you want to take your organization, but if you don’t have buy-in from your team, you won’t get there. And buy-in comes from team members who want to see you, their organization and themselves succeed. If they don’t have hope that they will succeed, if they feel your eye is not on the ball or if they feel they ‘re just clocking into a job with no future for them, they won’t have the cohesion to rise to the level you need to reach your goals. It starts with you.

Finally, the third focus is learning to stay aware of how culture transforms over time. It is the relationships within your organization that will dictate how this culture changes and adapts as your dental practice grows and expands. How your culture changes and adapts is dependent on the top team members and how they translate your values and vision company wide.

If you’re not checking in with your leadership teams regularly and mentoring their leadership styles and directives, the culture you meticulously built in the beginning will erode over time and collapse even as your organization expands and grows. That’s where a lot of scaling organizations run off the tracks, because they can’t contain the fallout that permeates the culture through its growth.

It Always Starts at the Top in Your Dental Practice

So, whether you’re building the culture, choosing the people who will live in that culture or caring for it over time, it is your attention and focus on the culture staying healthy, nimble and cohesive that will steer the ship toward your vision.

And this is what I found out during my conversation that day with Jack. He shared that same level of attention to culture that I have. He knows that to reach his vision he needed a healthy, strong cohesive team and he knew that team had to last the distance to eventually reach his vision. By the time we met, he had reached his vision, so he had a roadmap of leadership style. It wasn’t just about our shared values; it was about having the mindset of attention to culture where we found common ground.

Your Vision for Your Dental Practice

Authentic partnerships only work when leaders are clear on their own vision. As Jack and I have both experienced, finding your voice as a leader, and having the confidence to stand behind it, is pivotal to scaling successfully and choosing the right partners along the way.

At Optimize Practice Alliance, part of our role is helping dental entrepreneurs clarify that vision and lead from it with intention. Growth mindset, leadership style, and strategic direction all intersect here. Without clarity, even well-intentioned partnerships can drift. With clarity, alignment becomes possible.

That’s why we created the Extraction GPS. This tool helps dental practice owners define what truly matters to them, assess where their practice is today, and map a clear path forward, so every major decision, including partnership, supports the future they want to build.

Your vision should lead the way.

Ready to clarify your vision and guide your practice forward with confidence?
Download the Extraction GPS and start building a roadmap that supports intentional leadership, aligned partnerships, and sustainable growth.

Download Your Extraction GPS

The Power of Authentic Partnership for Your Dental Practice, Part 1: Finding the Ideal Partner

July 17, 2023 by Josh Gwinn

When is it time to start thinking about partnership as a dental entrepreneur? When my partner, Jack Bayramyan, was ready to start looking for funding for his vision for scaling his previous organization, Kids Dental Place, he ended up “kissing a lot of frogs.” But the challenges didn’t start there. Let’s back up. Dr. Jack had reached the capacity of what he was capable of delivering as a leader. How did he know that and what gave him the ability to be that honest with himself about next steps for his dental practice organization?

He had looked around, realized the ground was fertile for a partnership and he was inspired to meet the challenge of creating and collaborating within the boundaries of a true partnership organization, one that put the dental entrepreneur at the center of his vision and strategic plan for growth.

When he began to build upon his vision, he soon realized that growing his vision to scale was beyond his capacity to do it alone. He needed a partner. So, how do you know it’s time for a partner?

Jack Bayramyan in his own words –

Designing Your Vision to Scale Your Dental Practice

How did Jack know it was time to bring a partner into the process? He started with a vision. Jack took the time to write his vision out, fully fleshing out his ideas, his goals and his current Point A, where he was starting from and what he was starting with.

Once he had fully engineered a vision for his company, seeing on paper the list of assets he currently had, seeing the challenges he faced in scaling, and seeing exactly where he wanted to go, his Point B, he had the realization that he couldn’t do it alone.

This was a big realization. Assessing your business, while also assessing your own talents, leadership capabilities and skillset takes a certain amount of courage and humility. It’s very easy, as an entrepreneur, to get into an “I can do it by myself” mentality. But this flexion point, where your business is growing slightly beyond your capacity to continue to shepherd that growth, is where many entrepreneurs get stuck and then they get overwhelmed.

The risk of not being honest with yourself and trying to keep doing it all alone is that in your state of overwhelm, you may take on a partner that is not the best fit for your practice.

Realizing you need a partner only comes after assessing your true point A, the assets you have access to and where you want to go. Once those questions have been answered and you can soberly look at the state of your company or vision on paper and you’ll know whether you need a partner to help you scale. You gotta write it down to make an honest assessment.

A Vision for Scaling Your Dental Organization. Now What?

Jack had the vision, but he also knew vision alone wasn’t enough. With a growing organization and significant payroll obligations, he needed capital, leadership, and scalable business systems. What he didn’t need was a partner who only cared about money.

As he met with investors, something became clear: while plenty were interested in the numbers, very few were interested in values, leadership philosophy, or long-term alignment. The conversations felt transactional, not intentional and that wasn’t the future Jack was building.

So he did something most people don’t. He stepped back.

Before choosing a partner, Jack reassessed his goals, clarified what truly mattered to him, and decided that alignment, not urgency, would guide his next move. That decision became a turning point, and it sets the stage for Part 2 in this series on the power of partnership.

This is exactly why we created the Extraction GPS. This tool helps dental entrepreneurs clarify their values, define their current reality, and map a clear path forward, so major decisions like partnerships, scaling, or capital infusion are made with confidence and intention, not pressure.

Partnership works best when both sides want the same future.

Thinking about partnership or scaling your dental practice organization?
Download the Extraction GPS to clarify your Point A, define your vision for Point B, and ensure any future partner aligns with what truly matters to you.

At Optimize Practice Alliance, we believe the future of dentistry belongs with dentists and that future is built through clarity, alignment, and intentional leadership.

Download Your Extraction GPS

Inside Optimize

The Importance of Social Capital in Your Dental Practice

Dental Practice Partnership – Making a Lasting Choice

Using Team Cohesion to Grow Your Dental Practice

In Your Dental Practice Culture Begins with You

Who is Going to Drive Your Vision in Your Dental Practice?

It Always Starts at the Top in Your Dental Practice

Your Vision for Your Dental Practice

Designing Your Vision to Scale Your Dental Practice

A Vision for Scaling Your Dental Organization. Now What?

Read the Best-Selling Extraction by Optimize’s own Dr. Jack Bayramyan

3 Ways Dental Practices Can Supercharge Their Teams with the Flywheel Concept

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**Read the Best-Selling Extraction by Optimize’s own Dr. Jack Bayramyan**