Plano, TX USA
Wincrest Orthodontics is an orthodontic practice in Plano, TX, founded by Dr. Ben Winters, known to millions as The Bentist. Dr. Winters is also the founder of Bizzy, a social media marketing training platform.
Dr. Ben Winters had already cracked the code of social media fame. With a massive following across TikTok and Instagram, his reach was undeniable. But his orthodontic practice in Plano, TX, Wincrest Orthodontics, wasn’t seeing the same kind of traction.
Despite spending money on paid advertising, the practice was generating fewer leads than expected. The leads they were getting were not converting. Dr. Winters knew something was off. How could someone with so much online visibility struggle to turn that into real practice growth?
Working with Optimize, Dr. Winters implemented the Practice Optimization Process™, aligning every part of the internal patient journey.
Increase over 2024
The transformation has been nothing short of game changing.
"Once I started applying the same principles I used to create my own success online to Wincrest, we saw an immediate gain of more attention online organically and more leads."
— Dr. Ben Winters, Founder, Owner of Wincrest Orthodontics
