Dr. Arman Petrosyan – San Fernando, CA
Centro Medico is a Federally Qualified Health Center located in LA, CA, a large population center with a great need for low-cost dental care. Centro Medico is Ideally situated both in their market and physical location and has 3 dentists and 4 dental assistants.
“My dental practice’s growth had stagnated.” After practicing for 18 years and experiencing healthy growth, California Dental’s growth had stagnated. It was also struggling to get meaningful reporting to make decisions around growth, etc. An external perspective was needed to help Dr. Petrosyan break out of being constantly in the practice and find a way to work more effectively on the business while attaining and working with the necessary data to be successful.
Optimize Practice Alliance guided Dr. Petrosyan in shifting his perspective from that of a clinician focused solely on patient care to that of a business owner with a strategic growth mindset. The process began with clearly defining his long-term vision, his “Point B”, to establish a clear trajectory for his practice. We then identified and addressed the key challenges and obstacles that were impeding progress. With these insights, we developed a structured, actionable plan and provided the necessary support to ensure its successful execution.
“Optimize helped me look at my business from a business owner’s perspective and not a doctor that’s stuck with patient care constantly. We started by clarifying my vision – where I wanted to go. We worked through my fears and challenges – and what was getting in my way. And then, we built a plan and executed it.”
Increase in overall practice production
The practice saw at least 60-70% growth in the overall practice production from the beginning of the program. They are still experiencing month-to-month increases in performance.
The team’s morale increased because of the bonus system.
Dr. Petrosyan’s family is happier because he’s more present, without a loss of income. He was able to expand his freedom of time while continuing to grow the business.
“My family is happier because I’m more present – without a loss of income, I expanded my “freedom of time” and don’t feel guilty spending time away from my practice.”
— Dr. Arman Petrosyan
