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The Power of Authentic Partnership for your Dental Practice, Part 4: Know Your Teams

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Josh Gwinn

One of things I learned from and most admire about my partner Jack Bayramyan is his ability to connect with people. This is a very important quality in a dental practice owner and, really, any entrepreneur. Being comfortable around people, being comfortable speaking with almost anyone, these abilities help create instant connection and really do half the “selling” in your business.  

The Importance of Social Capital in Your Dental Practice 

Social capital is the positive product of human interaction. It is the cohesion that allows the people within an organization to function together as a whole through trust, and shared identity, norms and values. When a leader invests her or his time in building social capital within their organization that demonstrates an innate understanding of what the human condition needs to flourish, thrive and grow. 

Taking seriously your responsibilities as a leader involves putting time and effort into understanding different leadership styles and which fit your personality best, studying your team’s dynamics and being open to feedback around your leadership. When you have mastered the essential leadership qualities you can begin to craft a team that will be with you for the long haul and fight for your vision as hard as you do.

When you have a leader that innately understands those necessities and builds them into the framework of team structures, that is a leader who understands how to grow a successful business. You cannot grow or expand or scale an operation without team buy-in. To gain team buy-in, you can operate in one of two ways. You can intimidate everyone and rule through fear, bullying and belittlement; or you can lead with integrity, compassion and discipline of message. Of course, there are all kinds of leadership styles, but they mostly fall into one of those two categories, generally speaking.  

Dental Practice Partnership – Making a Lasting Choice 

Before Jack and I made it official, I took a tour of his organization, a chance to “kick the tires” so to speak. We visited one of his practices and the first thing he did wasn’t tell me the revenue of that particular location, or how the systems or operations worked on a daily basis. No. The first thing Jack did was introduce me to all his staff and share with me a little bit about each individual.   

At the time, Jack owned 6 locations in Southern California. And he knew the names and backgrounds of every single person that worked for him. That impressed me more than their profit margins, their EBITDA, their monthly overhead or yearly returns. And by the end of that field trip, I knew I had found the person I wanted to partner with. I knew that if this person took team building, social capital and leadership investment, that seriously this would be a person who understood the power all of that had in building an operation to scale.  

Using Team Cohesion to Grow Your Dental Practice  

Growing and scaling a dental organization is an immense undertaking and it’s not something you can do alone. Whether or not you ever enter into a formal partnership, long-term growth depends on your ability to build teams that are aligned, motivated, and committed to a shared direction.

True cohesion doesn’t come from job descriptions or compensation alone. It comes from leadership that understands what drives people, what inspires them, and what makes them believe in something bigger than their daily tasks. As Theodore Roosevelt famously said:

“People don’t care how much you know until they know how much you care.”

You can hire people who will show up and do their jobs. But inspiring people to fight for a vision requires clarity about where you’re going, why it matters, and how their work connects to that future.

That’s why we created the Extraction GPS. This tool helps dental practice owners clarify their values, define their current reality, and articulate a clear vision for where they’re headed. When your vision is clear, team alignment becomes possible. When alignment exists, cohesion follows and growth becomes sustainable.

Thinking about scaling your dental practice and strengthening your team along the way?
Download the Extraction GPS to gain clarity on your vision and give your team something meaningful to rally around.

At Optimize Practice Alliance, we believe the future of dentistry belongs with dentists and that future is built by leaders who lead with clarity, intention, and care.

Download Your Extraction GPS
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About The Author

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Josh Gwinn

Joshua Gwinn is the Co-Founder and CEO of Optimize Practice Services, leading dental and orthodontic healthcare operations nationwide. He is also the founding President of the AAIA Global Denver Chapter, reflecting his commitment to responsible AI integration and the future of independent practice. A former U.S. Navy operations specialist, Josh brings a mission-driven, accountability-focused leadership style to scaling organizations.

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