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case study

J.Newtrition

Dallas, TX USA

From 10,000 to 500,000 Followers in Under a Year: The Remarkable Transformation of Josh New, the Dietician Influencer

"My success is a hundred percent attributed to Ben because I've been through multiple business coaching programs in the past, and all of them will tell you ways to get leads and how to get more followers and get more views, and none of them know what they're talking about."

— Josh New, Founder, Owner of J.Newtrition

If I hadn't known about the Bizzy course, I wouldn't be where I am today."
~Josh New @j.newtrition

the problem:

Josh New, widely recognized as Josh the Dietician, is a registered dietician who initially struggled to generate consistent leads for his online business. Despite spending over $60,000 on coaching programs and paid advertising, Josh faced challenges with marketing and lead generation.

Paid ads often yielded low-quality leads, and the high costs associated with them were unsustainable. Additionally, changes in social media algorithms made it increasingly difficult to grow his audience and maintain engagement.

the action:

Facing these challenges, Josh turned to the Bizzy course, a social media strategy program developed by Dr. Ben Winters aka The Bentist. Dr. Winters used his own experience gaining incredible online success to create a social media training course teaching others exactly what he did to become a successful social media influencer.

Having known Ben for over a decade and witnessing his success firsthand, Josh enrolled in the course without hesitation. He completed the program in just two weeks, diving headfirst into its principles and strategies. Josh also leveraged his unique background as a former dietician for the San Francisco 49ers to build credibility and connect with his audience.

The Solution:

By applying the principles learned in the Bizzy course, Josh was able to:

  • Identify trends and create content that people wanted to see
  • Understand how social media algorithms work and optimize content accordingly
  • “Double down” on successful content types and formats
  • Continuously learn and adapt to changing trends

509k

In 2024.

Josh got his first viral video, reaching over 26 million views.

This remarkable growth occurred primarily after he took the Bizzy course in October of 2023, with about 95% of that growth happening within the last year, particularly accelerating around February or March of this year.

Key strategies from the Bizzy course include:

  • Identifying trends: Learning to recognize what content resonates with audiences
  • Content optimization: Understanding how social media algorithms work and tailoring posts accordingly
  • Doubling down on success: Repeating and refining content formats that perform well
  • Consistency and speed: Staying ahead of trends by producing timely, high-quality content

RESULT:

  • Follower Growth: His Instagram following skyrocketed from modest numbers to over 100,000 followers within a year
  • Engagement Surge: Video views increased from an average of 3,000 to over 250,000 per post
  • Sustained Growth: Josh now consistently garners at least a quarter-million views per video

Optimize Practice Alliance is a full-service consulting and dental partnership organization with the sole purpose of helping dentists like you and their teams clarify and then execute their own specific meaningful vision for growing and scaling, building or joining a platform, or securing investment.

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