Janelle Baum

Janelle Baum is revolutionizing orthodontics with bold creativity and humor. Starting as a Treatment Coordinator, she honed her skills in patient engagement, sales, and marketing. She then joined Dr. Ben Winters (The Bentist) to support his social media course, Bizzy, inspiring her passion for quirky branding and comedy-driven videos. As the founder of Janelle Baum LLC, well known as The Orthodontic Influencer®, Janelle crafts engaging social media content for orthodontic companies and offers in-person event services to manage social media talent and strategies. For camera-shy clients, she steps in as the face of training videos, patient content, or comedic campaigns, ensuring they captivate audiences.

As a Certified Clown with a B.A. degree in Theatre from the State University at Buffalo and a previous Treatment Coordinator (TC) at Aszkler Orthodontics in Buffalo, NY, Janelle's relationship-building Superpowers were, and continue to be, evident with every new patient experience. Her upbeat, infectious personality combined with outstanding office camaraderie and clinical skills make every office visit a memorable one—and an indispensable talent in today’s competitive orthodontics market.

Janelle, now the sales representative for Dr. Benjamin Winters, famously known on TikTok as the Bentist, brings her expertise to his online social media course, Bizzy. Her unique ability to combine professionalism with a healthy dose of witty humor makes every encounter with her easy, fun, and unforgettable. As an experienced TC in the Ortho industry, she is poised to empower ortho offices everywhere to exceed patient expectations, grow their businesses, and make everyone SMILE.

If she looks (or sounds) familiar, that's because she has been featured twice on Jill Allen's HeyDocs! Podcast, the Multi Peak Marketing Podcast, Straight Talk, and has participated in many webinars and stage presentations with topsOrtho, OrthoFi, and LightForce Orthodontics.