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Dr. Arman Petrosyan

case study

california dental

Dr. Arman Petrosyan – San Fernando, CA

From solo doctor to entrepreneur with an engaged team.

“My family is happier because I’m more present – without a loss of income, I expanded my “freedom of time” and don’t feel guilty spending time away from my practice.”

— Dr. Arman Petrosyan

“My dental practice’s growth had stagnated.”

the problem:

“After practicing for 18 years and experiencing healthy growth, my dental practice’s growth had stagnated. I also struggled to get meaningful reporting to make decisions. I needed an external perspective to help me break out of being “in” the business. I wanted to be able to work “on” my business and have the necessary data to be successful.”

the action:

Optimize Practice Alliance guided Dr. Petrosyan in shifting his perspective from that of a clinician focused solely on patient care to that of a business owner with a strategic growth mindset. The process began with clearly defining his long-term vision—his “Point B”—to establish a clear trajectory for his practice. We then identified and addressed the key challenges and obstacles that were impeding progress. With these insights, we developed a structured, actionable plan and provided the necessary support to ensure its successful execution.

“Optimize helped me look at my business from a business owner’s perspective and not a doctor that’s stuck with patient care constantly. We started by clarifying my vision – where I wanted to go. We worked through my fears and challenges – and what was getting in my way. And then, we built a plan and executed it.”

With the help of personalized coaching, I was able to:

  • Develop KPIs needed to evaluate and manage performance
  • Leverage associate doctors to increase my overall practice production without having added personal chair time
  • Build a bonus program for my team to incentivize the behaviors I wanted to see
  • Step back from the chair and think like an investor with a better work/life balance

+60-70%

Increase in overall practice production

the result:

My practice saw at least 60-70% growth in the overall practice production from the beginning of the program. We’re still experiencing month-to-month increases in performance.

My team’s morale increased because of the bonus system. The team realized the increased money potential by doing their job “differently” and getting rewarded financially.

My family is happier because I’m more present – without a loss of income, I expanded my “freedom of time” and don’t feel guilty spending time away from my practice.

“I could not have done these things without the help of Optimize Practice Alliance. I highly recommend engaging with this team if you want your practice to grow!”

Optimize Practice Alliance is a full-service consulting and dental partnership organization with the sole purpose of helping dentists like you and their teams clarify and then execute their own specific meaningful vision for growing and scaling, building or joining a platform, or securing investment.

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